Changing the system

We are at a point where fashion-as-usual no longer works. The good news is: all the ingredients needed to reduce the environmental and social impact of the industry already exist. We'll bring them together, and make circular fashion easier than ever.

Ladies and Gentlemen:

The fashion industry.

Fast fashion and the rapid speed of production and consumption in the industry have caused detrimental social and environmental costs. Constantly changing trends and cheap materials accelerate the speed, and lead to massive levels of waste and pollution.

Producers overproduce, and consumers overconsume.

the fashion industry...

  • ...produces 92 million tons of waste per year

  • ...causes 10% of global CO₂ emissions

  • ...causes 20% of all industrial water pollution

Being sustainable is hard.

Access to circular fashion and services related to it (such as repair, resale, or recycling) are inconvenient, time-consuming, and often very expensive. Consequently, it is often not a real alternative for many people, and it remains easier to be unsustainable.

Our Solution

Making circular fashion easy.

If it was easy, everyone would do it.

We believe that if circular fashion were easy, accessible, and convenient, people would engage more in circular behaviour, such as buying sustainable brands, or reselling, repairing, and recycling their clothes.

That's what we'll help them do. We'll make it easy.

Our Vision

Circular Fashion All-in-one

We will combine all the elements of the circular fashion economy into one single service and location - making circular fashion super easy.

  • Buy & Rent

    For every piece we offer, customers can choose whether they want to buy or rent the piece. This way, we enable people to access sustainable apparel at lower prices and maintain variety.

  • Repair & Recycle

    We will partner up with other companies that help our customers repair, upcycle, resell or recycle their old clothing - all from the comfort of their homes.

  • Re-educate

    Achieving a circular economy starts with raising awareness. We continously strive to help people understand the impacts of their purchases and how to make more sustainable choices.

Coming soon

Rent sustainable apparel

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