How we assess brands.

We asses all of our partners bi-annually with an extensive list of criteria. We ask our partners for evidence on sustainability practices from their producers. According to the stage our partners are in (start-ups or established businesses) this evidence naturally varies.

In general, we accept third-party certifications, life cycle assessment (LCA) results, and supporting documents for sustainability claims as proof.

For smaller brands that are not certified yet, we currently largely rely on their own information regarding traceability and sustainability.

Our Criteria

quality and durability

  • Durability and longevity, putting emphasis on the prolonging of the lifecycle of clothes.

  • Timeless designs to combat overconsumption.

  • Multi-functional clothing and designs for recyclability to extend the life of clothes.

environmentally friendly production

  • Waste generation is managed and the actively engages in zero waste practices.

  • Water and energy use management, prevention of water pollution.

  • Reduction and elimination of emissions from the entire production cycle.

  • Sustainable fabrics, with a preference for recycled and organic materials.

  • Sustainable dye methods

ethical production

  • fair and equal treatment of workers and working conditions, pay, and inclusivity in the workplace.

  • No animal testing and use of exotic animal furs, support for fair treatment of animals.

  • Vegan and plastic-free materials

locality

  • Production in Europe

  • Reduction of transport emissions

positive impact

  • The brand engages in efforts that go beyond minimum requirements, such as contributing to social causes, engaging in sustainable innovation, and educating consumers.